Lux Ethica London® (“we”, “us”, “our”) is committed to protecting your privacy and personal data.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or purchase our products, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. WHO WE ARE

Lux Ethica London® is a trading name of SB Digital Services Limited.

Legal entity: SB Digital Services Limited
Company number: 16643096
Registered address:
2 Colne House
7 Manningtree Street
London E1 1LG
United Kingdom

Email: info@luxethicalondon.com

For the purposes of UK data protection law, SB Digital Services Limited is the data controller responsible for your personal data.

2. WHAT PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

a) Information you provide to us

• Full name
• Billing and delivery address
• Email address
• Telephone number
• Order details and purchase history
• Communications you send to us (such as emails or enquiries)

Payment details are processed securely by third-party payment providers. We do not store or have access to your full card details.

b) Automatically collected information

• IP address
• Browser type and device information
• Pages visited and interactions with our website
• Cookies and similar technologies

3. HOW WE USE YOUR PERSONAL DATA

We use your personal data to:

• Process, fulfil, and deliver your orders
• Communicate with you about your purchases or enquiries
• Provide customer support
• Improve our website, products, and services
• Comply with legal, accounting, and regulatory obligations
• Prevent fraud and misuse of our website

We do not sell your personal data to third parties.

4. LAWFUL BASES FOR PROCESSING

Under UK GDPR, we process your personal data on the following lawful bases:

• Contract – where processing is necessary to fulfil your order
• Legal obligation – where required to comply with the law
• Legitimate interests – to operate and improve our business, provided your rights are not overridden
• Consent – where you have given clear permission (for example, marketing communications)

You may withdraw your consent at any time.

5. SHARING YOUR PERSONAL DATA

We only share your personal data with trusted third parties where necessary to operate our business, including:

• Payment service providers
• Delivery and courier companies
• Website hosting and e-commerce platforms
• Professional advisers such as accountants or legal advisers

All third parties are required to protect your data and use it only for specified purposes.

6. DATA RETENTION

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Order and transaction data: up to 6 years (legal requirement)
• Customer communications: as long as reasonably necessary
• Marketing data: until you unsubscribe or withdraw consent

7. COOKIES

Our website uses cookies and similar technologies to improve functionality and user experience.

Cookies may be used to:

• Enable core website functionality
• Analyse website traffic and usage
• Remember user preferences

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.

A separate Cookie Policy may be provided.

8. YOUR RIGHTS UNDER UK GDPR

You have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at info@luxethicalondon.com.

9. DATA SECURITY

We take appropriate technical and organisational measures to safeguard your personal data against loss, misuse, unauthorised access, alteration, or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those websites.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.

12. CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

📧 info@luxethicalondon.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your personal data has been handled unlawfully.